Matthias Avina

About Me

Welcome! I am a postdoctoral researcher at the University of Copenhagen.  I received my PhD in political science from the University of Pittsburgh in May 2023. My research focuses on political behavior, with an emphasis on electoral politics, identity politics, and political parties.  

In my dissertation project, I examine large party changes and argue that changes to party features such as the party name or significant changes to a party's policy program constitute a phenomenon I call "party rebranding," or an electoral strategy where parties attempt to replace their current party brand with a new one. My work on this project uses a mixture of large-N quantitative and experimental methods to analyze why parties rebrand, the electoral consequences of a rebrand, and whether rebranding prompts attitudinal changes among partisans. The first paper from this project has been published in the European Journal of Political Research.