Matthias Avina

About Me

Hello there! I am a postdoctoral researcher at the University of Copenhagen. My research focuses on political behavior, with an emphasis on electoral politics, identity politics, and political parties.  

My primary research agenda is on political parties and party strategies. In particular, I explore party branding techniques wherein parties intentionally manipulate elements of their brand such as their name, logo, or policies as an electoral strategy. My work in this avenue of research has been published in the European Journal of Political Research  and Party Politics.

In my postdoctoral work, I am assisting on the "E. Pluribus Plures" research project. In this project, we explore different dimensions of identity politics as well as its consequences across Western societies in terms of social trust and social cohesion. 

Prior to joining UCPH, I received my PhD in political science from the University of Pittsburgh.